Background 🎓
I have a background in communication design, marketing, and lifestyle studies. I've worked in design, branding, writing, and marketing. I also hold dual-Master's in Design Strategy + MBA
from the Institute of Design at Illinois Tech, exploring the intersection of design, systems, and business.
UX + Design
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🤝🏽
Strategy & Innovation
Business Outcomes
Mission 🎯
Creating equity through design interventions and develop strategies and business models to re-imagine value webs that create efficient, scalable solutions and bring positive value for stakeholders and environments.
Scalability
Innovation
Advocacy
Sustainability
Skills 🗝️
A π-shaped designer with expertise in strategic design, user experience and business design, I enjoy blending qualitative research and creative thinking with analytical precision and mapping them to business needs. I have experience in strategic foresight, product strategy, design systems, systems analysis and leading workshops.
My Foresight design profile is "Integrator," with high 'ideator' and 'developer' scores and a Rainmaker Gallup profile. I have has collaborated with engineers, business leaders, and researchers, and thrive in project ownership.
Integrator & Developer
Insights
Analysis & Synthesis
Strategic Thinking
Ideation & Development
Business & Impact
Work Experience 💼
Design & Innovation Strategist
Tilia Holdings LLC | Chicago; Hybrid | 2023
Conducted research, concept development, stakeholder mapping, explored innovation intents, and worked on growth and narrative strategies to develop a platform concept.
User Experience & Design Strategist
Zenblen | Chicago | 2023
Conducted mixed methods user research, product UX and design, information architecture, interface design system, and worked on growth and revisit strategies.
UX Designer Consultant
MMag | Pune; Hybrid | 2022
Redesigned websites with collaborated on information hierarchies, developing user pathways, visual language guide, branding and prototyping.
Senior Officer Visual Designer
Myntra | Bangalore; Hybrid | 2020 - 2021
Developed category digital store experiences in the app -- information flow, brand identity guides, visual design. Conducted secondary research on existing and potential user segments, narratives, marketing campaigns like responsive packing.
Visual & Marketing Designer
Orca Studios | Pune | 2019
Design Strategist, Advisor
LatinX Digital Leaders Now | Chicago | 2024
Conducted stakeholder research, identified opportunity areas and prototyped strategies to encourage Latinx empowerment in technology and STEM careers through education.
Testimonials 💬
Ambika Johri
Associate Director of Design | Senior Manager at Myntra
"Aabha’s approach to design springs from her personal thirst for learning, which manifests itself into effective visual communication. I’ve found her to be very curious about learning new concepts and her research work for projects has always been above par. Her commitment to quality and perfection has been the cornerstone to her success."